{"id":5,"date":"2020-10-08T14:29:16","date_gmt":"2020-10-08T12:29:16","guid":{"rendered":"http:\/\/uptowns.fr\/?page_id=5"},"modified":"2026-03-17T01:03:46","modified_gmt":"2026-03-17T00:03:46","slug":"uptowns","status":"publish","type":"page","link":"https:\/\/uptowns.fr\/","title":{"rendered":"Uptowns"},"content":{"rendered":"\n
\n
\"Nous<\/a><\/figure><\/div>\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

Nous sommes Uptowns, une agence d’insights culturels. <\/em><\/p>\n\n\n\n

Uptowns est un cabinet sp\u00e9cialis\u00e9 dans l’analyse de la culture, afin d’aider les marques, les entreprises et les institutions \u00e0 comprendre le changement et \u00e0 anticiper les futurs. <\/em><\/p>\n\n\n\n

Nous entendons la culture comme un processus, un syst\u00e8me dynamique de significations partag\u00e9es marqu\u00e9 par circulation des id\u00e9es, des croyances, des savoirs, des attitudes et des pratiques.<\/em><\/p>\n\n\n\n

Nous nous int\u00e9ressons \u00e0 l’expression sociale des individus, saisis dans toute leur complexit\u00e9 et leurs ambigu\u00eft\u00e9s, \u00e0 travers ce grand laboratoire \u00e0 ciel ouvert que constituent les m\u00e9dias sociaux.<\/em><\/p>\n\n\n\n

Notre approche m\u00e9thodologique combine l’ethnographie digitale, une m\u00e9thode de recherche qualitative adapt\u00e9e aux communaut\u00e9s Internet et la social intelligence, qui nous permet de tirer parti de la donn\u00e9e non structur\u00e9e disponible en ligne.<\/em><\/p>\n\n\n\n

La force de notre m\u00e9thode r\u00e9side dans une approche tr\u00e8s granulaire et future-oriented des insights. En analysant ce que les individus livrent d’eux-m\u00eames sur les r\u00e9seaux sociaux, nous avons acc\u00e8s \u00e0 la construction de leurs d\u00e9sirs, de leurs imaginaires, de leurs attentes et de leurs frustrations. <\/em><\/p>\n\n\n\n

Anticiper les tendances et mieux comprendre des cibles sp\u00e9cifiques, nourrir la strat\u00e9gie de marque et la Pfad Dexeris<\/a> communication, inspirer l’innovation, sont autant de d\u00e9fis que nous avons \u00e0 coeur de relever quotidiennement pour nos clients. <\/em><\/p>\n\n\n\n

\n
\n

Nous sommes deux associ\u00e9s-fondateurs : Philippe Llewellyn<\/a> et Anthony Dos Santos<\/a>.<\/p><\/p>\n\n\n\n

Suivez-nous sur Instagram<\/a> pour d\u00e9crypter les signaux culturels \u00e9mergents.<\/p><\/p>\n\n\n\n

Pour vous tenir au courant de notre actualit\u00e9, rejoignez-nous sur LinkedIn<\/a>. <\/p><\/p>\n\n\n\n

Pour des observations et des analyses + approfondies, vous pouvez nous lire sur Medium<\/a>.<\/p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

. Nous sommes Uptowns, une agence d’insights culturels.  Uptowns est un cabinet sp\u00e9cialis\u00e9 dans l’analyse de la culture, afin d’aider les marques, les entreprises et les institutions \u00e0 comprendre le changement et \u00e0 anticiper les futurs.  Nous entendons la culture […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish","hentry"],"yoast_head":"\nUptowns<\/title>\n<meta name=\"description\" content=\". Nous sommes Uptowns, une agence d’insights culturels.  Uptowns est un cabinet sp\u00e9cialis\u00e9 dans l’analyse de la culture, afin d’aider les marques, les entreprises et les institutions \u00e0 comprendre le changement et \u00e0 anticiper les futurs.  Nous entendons la culture […]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uptowns.fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uptowns\" \/>\n<meta property=\"og:description\" content=\"Nous sommes Uptowns, un cabinet d\u2019ethnographie digitale sp\u00e9cialis\u00e9 dans la d\u00e9tection, la quantification et l'exploration de la culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uptowns.fr\/\" \/>\n<meta property=\"og:site_name\" content=\"Uptowns\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T00:03:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4132\" \/>\n\t<meta property=\"og:image:height\" content=\"4031\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uptowns.fr\/\",\"url\":\"https:\/\/uptowns.fr\/\",\"name\":\"Uptowns\",\"isPartOf\":{\"@id\":\"https:\/\/uptowns.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uptowns.fr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uptowns.fr\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1-1024x999.png\",\"datePublished\":\"2020-10-08T12:29:16+00:00\",\"dateModified\":\"2026-03-17T00:03:46+00:00\",\"description\":\"Nous sommes Uptowns, un cabinet d\u2019ethnographie digitale sp\u00e9cialis\u00e9 dans la d\u00e9tection, la quantification et l'exploration de la culture.\",\"breadcrumb\":{\"@id\":\"https:\/\/uptowns.fr\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uptowns.fr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/uptowns.fr\/#primaryimage\",\"url\":\"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png\",\"width\":4132,\"height\":4031,\"caption\":\"Yeux Uptowns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uptowns.fr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/uptowns.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uptowns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uptowns.fr\/#website\",\"url\":\"https:\/\/uptowns.fr\/\",\"name\":\"Uptowns\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/uptowns.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uptowns.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uptowns.fr\/#organization\",\"name\":\"Uptowns\",\"url\":\"https:\/\/uptowns.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/uptowns.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_texte_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_texte_Plan-de-travail-1.png\",\"width\":5627,\"height\":775,\"caption\":\"Uptowns\"},\"image\":{\"@id\":\"https:\/\/uptowns.fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/uptownsagency\/\",\"https:\/\/www.linkedin.com\/company\/uptowns\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uptowns","description":". Nous sommes Uptowns, une agence d’insights culturels.  Uptowns est un cabinet sp\u00e9cialis\u00e9 dans l’analyse de la culture, afin d’aider les marques, les entreprises et les institutions \u00e0 comprendre le changement et \u00e0 anticiper les futurs.  Nous entendons la culture […]","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uptowns.fr\/","og_locale":"fr_FR","og_type":"article","og_title":"Uptowns","og_description":"Nous sommes Uptowns, un cabinet d\u2019ethnographie digitale sp\u00e9cialis\u00e9 dans la d\u00e9tection, la quantification et l'exploration de la culture.","og_url":"https:\/\/uptowns.fr\/","og_site_name":"Uptowns","article_modified_time":"2026-03-17T00:03:46+00:00","og_image":[{"width":4132,"height":4031,"url":"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/uptowns.fr\/","url":"https:\/\/uptowns.fr\/","name":"Uptowns","isPartOf":{"@id":"https:\/\/uptowns.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uptowns.fr\/#primaryimage"},"image":{"@id":"https:\/\/uptowns.fr\/#primaryimage"},"thumbnailUrl":"http:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1-1024x999.png","datePublished":"2020-10-08T12:29:16+00:00","dateModified":"2026-03-17T00:03:46+00:00","description":"Nous sommes Uptowns, un cabinet d\u2019ethnographie digitale sp\u00e9cialis\u00e9 dans la d\u00e9tection, la quantification et l'exploration de la culture.","breadcrumb":{"@id":"https:\/\/uptowns.fr\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uptowns.fr\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/uptowns.fr\/#primaryimage","url":"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png","contentUrl":"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_yeux_Plan-de-travail-1_Plan-de-travail-1.png","width":4132,"height":4031,"caption":"Yeux Uptowns"},{"@type":"BreadcrumbList","@id":"https:\/\/uptowns.fr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/uptowns.fr\/"},{"@type":"ListItem","position":2,"name":"Uptowns"}]},{"@type":"WebSite","@id":"https:\/\/uptowns.fr\/#website","url":"https:\/\/uptowns.fr\/","name":"Uptowns","description":"","publisher":{"@id":"https:\/\/uptowns.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uptowns.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/uptowns.fr\/#organization","name":"Uptowns","url":"https:\/\/uptowns.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/uptowns.fr\/#\/schema\/logo\/image\/","url":"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_texte_Plan-de-travail-1.png","contentUrl":"https:\/\/uptowns.fr\/wp-content\/uploads\/2020\/10\/Logo-Uptwons_texte_Plan-de-travail-1.png","width":5627,"height":775,"caption":"Uptowns"},"image":{"@id":"https:\/\/uptowns.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/uptownsagency\/","https:\/\/www.linkedin.com\/company\/uptowns\/"]}]}},"_links":{"self":[{"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uptowns.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":40,"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":5687,"href":"https:\/\/uptowns.fr\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions\/5687"}],"wp:attachment":[{"href":"https:\/\/uptowns.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}