live san pedro cactus Shop 'San Pedro Cactus - Echinopsis pachanoi' Care and Growing Guide
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live san pedro cactus

live san pedro cactus Shop 'San Pedro Cactus - Echinopsis pachanoi' Care and Growing Guide

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live san pedro cactus Shop 'San Pedro Cactus - Echinopsis pachanoi' Care and Growing GuideIntroducing the San Pedro cactus, also known as Echinopsis pachanoi (Syn. Trichocereus pachanoi) or Trichocereus Echinopsis pachanoi, which is among the superstars of the cactus world. This fast growing columnar cactus is also known as the Wachuma and Huachuma. Standing tall and proud, this magnificent San Pedro cactus columnar beauty can reach heights of up to 20 feet and spread its branches wide, up to six feet! With stems that range from vibrant

Introducing the San Pedro cactus, also known as Echinopsis pachanoi (Syn. Trichocereus pachanoi) or Trichocereus Echinopsis pachanoi, which is among the superstars of the cactus world. This fast-growing columnar cactus is also known as the Wachuma and Huachuma. 

Standing tall and proud, this magnificent San Pedro cactus columnar beauty can reach heights of up to 20 feet and spread its branches wide, up to six feet! With stems that range from vibrant green to mesmerizing blue-green shades, San Pedro is a true showstopper in any landscape. As your San Pedro cactus plant matures, its colors deepen and intensify, adding even more charm to its already captivating presence.  


When the San Pedro cactus flowers bloom, they emit a sweet fragrance that attracts pollinators like bees and butterflies.

The flowers are usually large and trumpet-shaped and come in various colors, including white, cream, and yellow. The petals have a delicate texture and often have a waxy appearance.

The fragrant flowers usually open during the day and close at night. They have a short blooming period, typically lasting for a day or two.

During the blooming season, which usually occurs in late spring or early summer, multiple flowers can bloom at once, creating a captivating sight.

The San Pedro cactus flowers are not only visually appealing but also have cultural significance. In some indigenous cultures, the flowers are used in traditional ceremonies and rituals. They are believed to have spiritual and healing properties.

The San Pedro cactus also has Pitahaya red San Pedro cactus fruits. These fruits are known for their sweet and refreshing flavor, making them a popular choice for consumption. Additionally, they are rich in antioxidants and vitamins, providing numerous health benefits.  

When and How to Water Your San Pedro Cactus 

San Pedro cactus is a drought-tolerant plant that can survive in dry conditions for long periods of time. However, regular watering is still needed to stay healthy. Generally, the San Pedro needs to be watered once every two weeks. During the summer months, when temperatures are high and the plant is actively growing, it may need to be watered more frequently.  

When watering your Trichocereus Echinopsis pachanoi, be sure to soak the soil thoroughly and allow it to drain completely. To prevent root rot and other issues, avoid overwatering. The leaves may become dry and brittle, and the cactus may stop growing if it is underwater. Over time, the San Pedro cacti may start to lose their shape and become misshapen.  

In addition to these physical symptoms, underwatering can also make the cactus more susceptible to pests and diseases. To keep your San Pedro cactus healthy and thriving, it is important to water it regularly and provide it with the right growing conditions. 

Light Requirements - Where to Place Your San Pedro Cactus

When grown indoors, your San Pedro cactus should be placed in a bright, sunny location where it can receive at least six hours of direct sunlight each day.

For outdoor cultivation, the San Pedro cactus requires a lot of sunlight to grow and thrive.

In its natural habitat, this cactus is exposed to direct sunlight for 4-6 hours each day.

If you live in an area with a lot of cloud cover or limited sunlight, you may need to supplement your cactus's light with artificial grow lights.

So, let's give your San Pedro cactus plant what it deserves—just the right amount of light to bloom into the ultimate showstopper! 

But beware; too much sun can lead to burns, so make sure you gradually increase exposure or bring it indoors during a heatwave. And if your Echinopsis pachanoi isn't getting enough light, it'll start stretching toward its source.

Optimal Soil & Fertilizer Needs 

Use well-drained soil that is designed specifically for your Echinopsis pachanoi cactus. These specialty soil mixes have been precisely developed to imitate well-draining desert soils. Commercial cactus soil is affordable and available online or at Home Depot.

Planet Desert specializes in cacti and has a specialty cactus potting mix that contains 5 natural substrates and organic mycorrhizae to promote the development of a strong root system that helps your San Pedro cactus thrive. 

When it comes to fertilizing your San Pedro cactus plant, it only needs a small amount of fertilizer applied once a year in the spring. Cacti prefer fertilizer with lower doses of NPK, with a maximum ratio of 5-10-5 which is higher in phosphorus than nitrogen. Remember, overfertilization can lead to root rot or even the death of the plant, so be cautious! 

Hardiness Zones & More 

San Pedro cactus is a hardy plant that can grow in a variety of different climates. It is native to the Andes Mountains, where it can be found growing at high altitudes in a range of temperatures. In the United States, San Pedro cactus is typically grown in warm, dry climates such as those found in the southwestern states. 

When growing indoors, the San Pedro cactus prefers a warm and dry environment. It thrives in temperatures ranging from 55°F to 75°F. Aim for a humidity level of around 40% to 50% to create an ideal indoor environment for your San Pedro cactus.

For outdoor cultivation, this cactus is hardy in USDA zones 8–11, which means that it can tolerate temperatures as low as 20 degrees Fahrenheit.

If you live in an area with extreme temperatures, you may need to take extra precautions to ensure that your San Pedro cactus Echinopsis pachanoi, stays healthy. 

In addition to its hardiness zone, it is also important to consider the humidity requirements of the San Pedro cactus. This cactus is adapted to dry, arid environments and does not require a lot of humidity to grow. In fact, high levels of humidity can be detrimental to the health of the plant, as they can promote the growth of mold and fungal diseases. 

When growing San Pedro cactus, it is important to provide good air circulation and avoid overwatering to prevent the buildup of excess moisture around the base of the plant.

Wildlife - San Pedro Cactus Attracts the Following Friendly Pollinators

The San Pedro Cactus flowers attract several friendly pollinators such as bees, butterflies, and hummingbirds. These pollinators are essential for the reproduction of the cactus and play a crucial role in maintaining the ecosystem's biodiversity.

Butterflies
Bees
Hummingbirds
Lady Bugs
Multi Pollinators
Other Birds

According to ASPCA, the San Pedro Cactus is safe for humans but can be mildly toxic to cats and dogs if ingested in a large amount. However, it is safe to touch and handle, making it a popular choice for ornamental cactus gardens. However, it is important to keep San Pedro Cactus out of reach of pets to prevent accidental ingestion.

How to Propagate Your San Pedro Cactus

Propagating the San Pedro cactus can be done through seeds or cuttings, but each method has its pros and cons. While cuttings are a quicker option, this method involves cutting off the top of the plant, which permanently alters its tall, elegant columnar form. For this reason, propagation by cuttings is only recommended if the plant has already broken or been damaged. In such cases, you can take a healthy segment, allow it to be callous for about a week, and plant it in well-draining soil to root. However, this approach is less ideal for those who wish to maintain the plant's natural aesthetics.

Seed propagation is a method for cultivating new cacti plants, and preserving their beauty. Harvested from mature cacti's fruit, seeds are cleaned, dried, and sown onto a well-draining soil mix. Despite the patience required, this method allows for healthy plants without compromising the parent cactus's appearance, despite the need for indirect sunlight or grow light.

Key Takeaways

  1. Unlike many other cacti, the San Pedro grows quickly, often reaching heights of 10–20 feet under ideal conditions, making it a popular choice for ornamental gardens.
  2. This cactus is highly adaptable, thriving in a variety of climates and requiring minimal care. It is drought-tolerant, hardy in USDA zones 8–11, and grows well in nutrient-rich, well-draining soil.
  3. San Pedro Cactus is a drought-tolerant that thrives in arid conditions and requires minimal watering. It is a popular choice for xeriscaping and landscaping in dry climates due to its ability to store water in its fleshy stems.

Final Thoughts

Overall, the San Pedro cactus (Echinopsis pachanoi) is a remarkable plant with unique features. It is characterized by its tall, columnar shape and beautiful white or yellow flowers. The cactus can grow to impressive heights, reaching up to 20 feet in optimal conditions. Its spines are relatively short and are arranged in clusters along the ridges of the cactus. The San Pedro cactus is a low-maintenance plant that thrives in well-draining potting soil and enjoys ample sunlight. It prefers a dry environment and can tolerate drought, so it should be watered sparingly, allowing the soil to dry out between waterings.

Don't miss out on this opportunity to add something truly exceptional to your garden. Buy San Pedro cactus for sale today to enhance your collection! 

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Timothy Bumpus
Dallas, US
★★★★★ 2
Good, but only for complete beginners who haven’t seen the tutorials on the Godot website
Format: Kindle
Skippable with free tutorials found on the web both from official and unofficial resources. A good starting block for those who are completely new to the concept and want to get started with Godot.
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Reviewed in the United States on August 31, 2023
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L. Schmiesing
Dallas, US
★★★★★ 5
Superbly written, relatable, important, and humanistic
Format: Hardcover
I purchased the hardback of this book when I heard that Meta was trying to block its publication. And I’m so glad I did. The book was a jaw-dropping, gripping read that held me in a trance. It’s my understanding that the legal efforts on Meta’s part to have the book blocked have only made it more popular. After reading the book, I’m not surprised. Meta is run by short-sighted, narcissistic, and self-important people who often act like idiot toddlers. Mine. Mine. Gimme. Gimme. Cake. More. More. Once I received the book, I was reluctant to dive in, thinking it would be a challenging read with technology and boring stuff, but I was wrong with that assessment. The book is superbly written, relatable, and humanistic, and made me proud of Sarah for her bravery in becoming a whistleblower. A New Zealand native, Sarah is a lawyer who worked as a diplomat for the United Nations before doggedly selling herself on the staff at Facebook for a job within the organization that she felt could better the world. After working in the upper stratosphere echelons of Facebook for around six years, she has the receipts to prove that the dream of what it could be, became a nightmare. She lays the groundwork for her assertions against Facebook/Meta building her credibility with the reader as she starts from her youth and before the hire. Eventually becoming an intricate player within the Facebook organization, she is a brilliantly smart person (and writer), and she struggles with the culture and personalities of the privileged and out-of-touch leadership who carelessly treat her not as a person, but as a tool. She is often in physical danger too! I was shocked at how often the top leadership - Mark, other top execs, and Sheryl Sandberg - could have cared less about Sarah’s pain, pressure, obstacles, and danger. Not to mention their ignoring Sarah’s wisdom and advice. I’d heard of Sheryl Sandberg – she of the hot book – Lean In. As Oprah and CEOs and other high flyers applauded Sheryl’s awesomeness and her book, I recall at the time feeling intrigued, but super skeptical. See me giving a side eye to the situation and rejecting being given life coaching by a billionaire. It turns out my instincts were right. It’s easier to lean in when you have a staff of nannies, maids, cooks, toadies, and private jets. But she expects everyone to be just as work-driven and productive as her. If you’ve seen the great show Succession – think of the personal assistants portrayed on that show. Their job is to just do – never question – no matter how stupid the task or how impossible the ask. (Do you remember the scene on funeral day when Kendall Roy asks his fast-walking-in-heels personal assistant why she has a meeting scheduled with him and she says in a nervous sing-song – oh, we can talk about it then. He stops walking and presses her for an answer on the spot and she softballs intimating that she is thinking about making a change – and he’s pissed and says like thanks a lot for bringing this up today, my father just died. But she didn’t – he did…. Whatever. You cannot win). Another example. Think Meryl Streep in The Devil Wears Prada asking for the yet-unpublished Harry Potter books to be delivered to her children that the same day. There is a story in Sarah’s book where while traveling in Mexico with the top execs, she gets a frantic call from her husband – there is a horrible situation going on at home in Manhattan with their nanny and the baby (for spoilers – I won’t tell you what was happening but it’s scary as heck). Sarah, trapped and traveling in a car, relays or shares the story about the in-real-time event, because . . . how could you not! Later, in her review, she is told that it was inappropriate for her to talk about her personal life and to basically keep her mouth shut and focus on the job. Lean in and keep your mothering and baby problems to yourself! And part of the problem with all this is that Sarah is not even an “assistant” – she is part of the team. But she is often treated like a body. Another time in a review they said she was ‘difficult to reach’ during the review period and she had to remind them that she was in an actual coma in the hospital. Still – they thought it pertinent and left the negative content as a strike against her. I found the number of personal cruelties to Sarah abhorrent – but Sarah is not a whiner. No. She stayed because she believed in her work and the possible differences she (and presumably, hopefully? others) could make. But the world-changing greed on Facebook’s part to ignore moral and privacy issues, leverage people’s vulnerabilities, profit on the backs of victims, to control the flow of information, and have a pay-to-play mindset in working with an assortment of hate organizations, movements, and autocrats, and to take it further into doing whatever they want as long as they keep growing and gaining more users for their platforms changed everything. Meta is a world gobbler. A globe-stroking Golem who has Thanos power and it’s scarier than you know what. And Facebook had FACEBOOK employees embedded in the Trump campaign to assist them in maximizing the algorithms and giving them whatever tools and access that others didn’t receive. Millions of dollars were spent targeting and spreading the thousands of Trump messages . . . saying God knows what. (Eating cats and dogs?) Harness the press. Harness the information sent to the masses. Pay to ride. Own the world. I’m not sure how Sarah got away with publishing the book, but I applaud the publisher (and I’m assuming a team of lawyers) for going forward with the publication. Read it. Learn from it. I have. But now what do I do? I use Facebook and Instagram– I need to for my business. Don’t I? Maybe Facebook will decide for me after some creepy search retaliates against me for siding with Sarah and for this review. A second is all it takes for me to go bye bye for some infringement or for breaking some policy I’ll never get an answer for. God help us all.
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Reviewed in the United States on April 19, 2025
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Stephan Makatita
Chelsea, US
★★★★★ 4
Careless People: Power, Marketing, and the (Absent) Moral Boundaries at Facebook
Format: Hardcover
Careless People: Power, Marketing, and the (Absent) Moral Boundaries at Facebook Sarah Wynne-Williams, former Director of Public Policy at Facebook, spent seven years at the company. In Careless People, she takes the reader behind the scenes of the world’s largest social media platform. A hopeful mission She shows how Facebook’s original idealistic mission, “to make the world more open and connected”, was quickly overshadowed by internal tensions, political interests, and ethical dilemmas. Wynne-Williams began her career in the public sector. Driven by a strong sense of civic duty, she was initially enthusiastic about Facebook’s mission, but soon grew disillusioned with how things worked behind closed doors. In her book, she describes how commercial interests and the drive for rapid growth consistently outweighed (positive) social impact. This fundamental tension runs throughout the book. Diplomacy, data, and dominance The book offers a rare, and at times revealing, glimpse into Facebook’s international strategy. Wynne-Williams describes how the company organized state visits, attempted to build diplomatic relationships, and how many of these efforts ended in awkward failure. Particularly notable is Facebook’s push to enter the Chinese market, including Mark Zuckerberg’s personal effort to learn Mandarin. Facebook’s leadership: no innocent bystanders Wynne-Williams doesn’t spare the company’s executive leadership. She paints a picture of a culture riddled with sexual misconduct, power plays, and rivalries. The workplace environment she describes, full of intrigue, temper outbursts, and a striking lack of psychological safety, stands in stark contrast to Facebook’s carefully cultivated public image. This insight is valuable not only for those following Facebook, but for anyone seeking to understand how power and growth shape company culture in the tech sector. Facebook as a PR machine One of the book’s core revelations is how Facebook began to operate less as a technology company and more as a PR machine. Initiatives like internet.org were presented as altruistic, but in practice were primarily aimed at market expansion. The company’s role in political campaigns, notably Donald Trump’s election, is sharply laid out. The book illustrates how thin the line is between innovation and manipulation when user data is leveraged at scale for political and commercial gain. Insightful, but not always credible Wynne-Williams’ personal tone makes the book engaging and accessible. Her commitment to the mission, and her growing frustration, are palpable. Yet her constant presence as narrator sometimes undermines the story’s credibility. Dramatic anecdotes, coincidental twists, and strong personal judgments occasionally create distance, especially when the subject matter demands nuance. That’s unfortunate, because the topics she raises, ethics, global power dynamics, and the impact on young users, deserve to speak for themselves. Lessons for the future What stays with the reader is how even the most powerful tech companies appear vulnerable when ideals clash with growth ambitions. The book shows how easily ethical boundaries blur when billions are at stake. For companies, policymakers, and marketers, it offers a confronting mirror: rapid growth and profit never come without moral cost. Final verdict Careless People is an accessible and insightful book that offers a unique perspective on the inner workings of Facebook and Big Tech. Despite stylistic shortcomings, a tendency toward dramatization, and a sometimes overly subjective voice, it’s a worthwhile read for anyone looking to understand the intersection of technology, power, and marketing. Personally, I found it especially compelling because I’ve taken the opposite path: from marketing and tech into public service. That gives me a unique appreciation of the tension Wynne-Williams describes, the ongoing conflict between social ideals and commercial imperatives. The book lacks objectivity at times, but it undeniably prompts reflection. And that alone makes it more than worth the read. Rating: 7.5
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Reviewed in the United States on June 21, 2025
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Todd
Lake Worth, US
★★★★★ 5
How Facebook lost its conscience, and how the young man at its helm grew to love the taste of power
Format: Hardcover
A WORD ABOUT THIS PLATFORM THAT CONNECTS US Careless People by Sarah Wynn-Williams This riveting memoir about the maturation of Facebook is fascinating in large part because of the direct access the author had for over six years to the highest levels of leadership at the company. Its title comes from The Great Gatsby, where narrator Nick Carraway says, “They were careless people, Tom and Daisy — they smashed up things and creatures and then retreated back into their money.” A former New Zealand diplomat, Wynn-Williams had to pitch her own job to Facebook in 2011, as Zuckerberg and other senior leaders had no clue then about the role Facebook was destined to play in global politics. Rising to the position of Director of Global Public Policy, Wynn-Williams had a front-row seat to decisions that would irrevocably alter the political landscape in the US and around the world. Fast forward to the 2016 presidential election and the author’s account of how Facebook’s microtargeting of users, its allowance of misinformation on the site, and its assignment of staff to work hand in glove with the Trump campaign as they utilized these ethically compromised tactics turned the tide in that election, and set the stage for the wrecking ball now swinging in our halls of government. You could say Careless People is the story of how Facebook lost its conscience, and how the curious and impressionable young man at its helm grew to love the taste of power. The author weaves the story of Facebook’s role in the 2016 election with a number of other narratives, all revealing the same pattern showing how principled concerns were steamrolled by the relentless pursuit of growth, revenue, and influence. See also Cory Doctorow’s engaging review of this book, with its helpful explanation of why continued growth is so important to a company like Facebook. Her account reads like a slow-building tragedy, where you see exactly where the off-ramps were and watch, helplessly, as they pass by one by one: The Rohingya Genocide This is perhaps the most devastating section of the book. Wynn-Williams argues that Facebook failed to moderate hate speech against the Rohingya in Myanmar, and that the company only had two Burmese language moderators for the entire country. Facebook had also failed to invest in Burmese language support for its automated systems, meaning none of its moderation tools could even parse posts written in Burmese script. Because of these decisions, hate speech and misinformation designed to stoke ethnic and religious division spread like wildfire across the platform, and the genocide that followed is presented as a direct consequence of this reckless neglect. Censorship for China A chilling revelation for anyone who believes in free speech is Facebook’s willingness to compromise its own foundational values in pursuit of access to the Chinese market, which Zuckerberg seems to have perceived as a kind of final frontier and holy grail. Rather than standing firm on the principles of open communication it so publicly champions, Facebook secretly developed what was essentially a bespoke censorship tool designed to win over a Chinese government playing hard to get. If China had decided to allow Facebook through the Great Firewall, this system would have allowed Beijing to suppress content it found politically inconvenient, and would have extended into Hong Kong. One subnarrative in this thread is the lengths to which Zuckerberg went to court President Xi Jinping. He asks him (in Mandarin) to name his firstborn child (Xi declines), and the author includes an entertaining depiction of one-upmanship of Xi over Zuckerberg when the latter seeks unsuccessfully to arrange an impromptu meeting with Xi (since Xi had repeatedly rejected overt requests to meet). Sexual Harassment Culture For a company that spent years wrapping itself in the language of feminine empowerment and progressive values — most visibly through COO Sheryl Sandberg’s “Lean In” movement — the picture Wynn-Williams paints inside Facebook’s walls is a study in hypocrisy. The book alleges that sexual harassment by senior executives was not only tolerated but effectively shielded from consequences. Monetizing Teenage Insecurity Wynn-Williams reveals that Facebook identified teenage girls who had deleted selfies on Facebook, Instagram, and WhatsApp, and then forwarded their data to companies who used it to target them with beauty products. Let that sink in for a moment. These were young girls navigating the minefield of adolescent insecurity, who made a conscious decision to take their photos down. And rather than respecting that decision, Facebook treated it as a data point to be monetized. Content Moderation as a Political Tool At the heart of this memoir is the question of how Facebook decides what speech is acceptable and what isn’t, both in the US and across the world. Facebook has spent years presenting its content moderation decisions as principled, values-driven calls — the careful work of a responsible company trying to balance free expression with public safety. However, the author shows, an internal policy established in February 2015 made the actual workings explicit: when governments requested that content be removed, Facebook would only comply if there was a credible threat to block the platform entirely in that particular country or a risk to its own employees. Numerous examples paint a picture of a company that was essentially making it up as it went along — complying with take-down requests when powerful enough governments (such as China) pushed hard enough, and ignoring everyone else.​​​​​​​​​​​​​​​​ Most of us have encountered, in one way or another, Facebook’s self-described “Community Standards,” which, the company states, “are written to ensure that everyone’s voice is valued.” “Facebook,” the language continues, “takes great care to craft policies that are inclusive of different views and beliefs- in particular those of people and communities that might otherwise be overlooked or marginalized.” However, the picture the author reveals in Careless People suggests that such language is mostly posturing. Zuckerberg’s Ego and Detachment One of the most fascinating and unsettling threads running through the book is the portrait Wynn-Williams paints of Mark Zuckerberg — a man who began as a socially awkward but genuinely curious young idealist and somewhere along the way became something different. One anecdote about Indonesia is comic in its brazenness: Zuckerberg allegedly demanded that Wynn-Williams organize an entirely staged, artificial mob of fans to “gently” swarm him in public, creating the illusion of organic, spontaneous popularity. His staff routinely let him win at board games on his private jet, and he remains oblivious to that fact until the author finally spells it out one day. After the 2016 election, when Obama dresses him down at the APEC summit in Peru about Facebook’s role in swinging the results, he becomes indignant, and instead of recognizing an opportunity for a course correction, he contemplates a run for president himself, instructing his staff to take him on a grassroots tour of the country that includes all the requisite stops for a presidential candidate. Throughout the book, we see a leader increasingly insulated from the consequences of his own decisions, surrounded by people too afraid or too incentivized to speak the truth to his face. What makes the author’s account of this man and his company compelling is that initially she believed in the mission. She was there because she thought Facebook could be a genuine force for good in the world–a way to connect people, a uniquely powerful democratizing force. In that sense she probably stands in for most of us who are here right now because we recognized these same qualities ten or fifteen years ago. But now we feel tremors beneath us and the ground shifting in unsettling ways as we post and scroll and message here. What is this platform becoming? What are our responsibilities to bear witness to that and to respond? I believe this book can help us answer those difficult questions. As a footnote, consider that when the book was published, Meta immediately filed an emergency legal action to prevent Wynn-Williams from publicly promoting it, citing a non-disparagement agreement she signed on leaving the company. The attempt backfired in the way these things tend to: the book reached number one on the New York Times best-seller list, and Wynn-Williams was invited to testify before the U.S. Senate. Meta’s attempts to disparage the author read as transparent and cynical in the face of the credibility she establishes throughout this book. And its efforts to limit her voice have only become additional evidence supporting the story she has told. If you’re looking for a book that explains how we got to the crazy, upside-down world we are living in now — politically, socially, technologically — Careless People is a great place to start.
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Reviewed in the United States on February 19, 2026
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Onyx Parrot
Pawtucket, US
★★★★★ 5
Great inside view of Facebook's corrupt behavior.
Format: Hardcover
I've always been creeped out by Facebook, and avoid all of their services. This book confirms the wisdom of this. The author is tough (literally surviving a shark attack as a teenager!) and smart. After getting a law degree in her native New Zealand, she climbs the ladder in a diplomacy career, working in New York and Washington DC. In the late 2000's she (idealistically) sees potential in Facebook as a global communications tool, and after aggressively pursuing a position there manages to land a job at Facebook's Washington DC office helping to manage their international affairs. Her work at Facebook starts off chaotic but hopeful. Her experience with international affairs as the company wakes up to their global opportunities lands her in the company's C-suites, escorting and introducing executives to world leaders as they expand their global influence. Things start to go off the rails when Facebook's leaders observe their large (and profitable!) political influence with the rise of Donald Trump. Observing this facility to use Facebook for promoting other leaders around the world (many corrupt), the original idealism goes out the window as Facebook cashes in on becoming a global propaganda and manipulation tool. Wynn-Williams had a front row seat to all of this, as well as some really ugly workplace behavior, left unchecked. She's a great storyteller. The book is well worth reading if you're curious about how the company (now "Meta") regards the world's attention it harvests for maximum profit. My only disappointment with the book is the Cambridge Analytica scandal is only mentioned in passing, even though it occurred during the author's tenure at the company. I'd be interested in her observations on it, even if she wasn't directly involved.
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Reviewed in the United States on January 18, 2026

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