{"id":347,"date":"2020-10-27T11:52:57","date_gmt":"2020-10-27T10:52:57","guid":{"rendered":"https:\/\/uptowns.fr\/?page_id=347"},"modified":"2024-01-09T18:27:21","modified_gmt":"2024-01-09T17:27:21","slug":"uptowns-deutsch","status":"publish","type":"page","link":"https:\/\/uptowns.fr\/?page_id=347","title":{"rendered":"Uptowns"},"content":{"rendered":"\n
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\"Nous<\/a><\/figure><\/div>\n\n\n\n

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We are Uptowns, a consultancy specialized in the detection and exploration of online micro-cultures. <\/em><\/p>\n\n\n\n

Why micro-cultures? Social media have democratized and demutiplied micro-communities. \nThey gather online around values, passions, subcultures or even content creators. Because they challenge the norm from the fringes, online micro-cultures often announce the emergence of new uses and practices. <\/em><\/p>\n\n\n\n

Our methodological process combines digital ethnography \u2013 a qualitative research method adapted to online communities \u2013 with social listening. Our approach is data-driven and insight-oriented, which allows us to detect emerging trends.<\/em><\/p>\n\n\n\n

Our mission: we help our clients decipher weak signals to anticipate behavioral changes in their markets.<\/em><\/p>\n\n\n\n

Our scope: Instagram, TikTok, Reddit, YouTube, Facebook, Twitter, Tumblr, LinkedIn.<\/em><\/p>\n\n\n\n

We provide inspiration to brands in order to help them feed their content strategy, enrich their customer experience, design new products and services or cope with cultural change.<\/em><\/p>\n\n\n\n

Our clients belong to different industries: luxury, services, beauty, mobility, food, tourism and corporate. We do collaborate with partners: research institute, media, consulting firms, communication agencies, design studios and innovation labs.<\/em><\/p>\n\n\n\n

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We are two co-founders: Philippe Llewellyn<\/a> and Anthony Dos Santos<\/a>.<\/p><\/p>\n\n\n\n

Follow us on Instagram<\/a> to decipher emerging cultural signals.<\/p><\/p>\n\n\n\n

To keep you up to date with our news, join us on LinkedIn<\/a>. <\/p><\/p>\n\n\n\n

For more in-depths observations and analysis, you can read us on Medium<\/a>.<\/p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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. We are Uptowns, a consultancy specialized in the detection and exploration of online micro-cultures.  Why micro-cultures? Social media have democratized and demutiplied micro-communities. They gather online around values, passions, subcultures or even content creators. Because they challenge the norm […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-347","page","type-page","status-publish","hentry"],"yoast_head":"\nUptowns - Uptowns<\/title>\n<meta name=\"description\" content=\". We are Uptowns, a consultancy specialized in the detection and exploration of online micro-cultures.  Why micro-cultures? Social media have democratized and demutiplied micro-communities. They gather online around values, passions, subcultures or even content creators. 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